Why is it that playing live is so important and consequently, why should we even think about ways to get music agents?
Since the beginning of time, playing live music has always been an incredible way to connect with our fellow man.
There is something so quintessentially “human” about performing live for others.
Something so real….
Not only is it the test of a good band, its also a great way to connect with potential fans as well as existing ones.
Playing live serves as a great feedback tool.
When you are playing your songs to a relevant audience, you can gauge what works and what doesn’t.
Playing live not only made me a better musician, it made my band’s recordings better.
It enabled us to spread our reputation and allowed us to sell merchandise and earn money from performing.
Yes, touring can sometimes be grueling, but it can also pay very well.
So why get music agents?
Well you don’t have to get music agents, but they can really help.
When first starting out, we would try to get shows and hustle around just to get to play a show to nobody.
Getting the agent changed the game dramatically.
Lets briefly look at what an agent actually does:
The agent makes plans with the band, label and artist, and then books the tour.
The agent will often make all of the arrangements with the promoter of a particular show or group of shows.
In my own experience, both agents and promoters were a really important part of the team that coordinated the initial launch of our career and also dramatically expedited our rise to success.
It took a while for us to get the music agent - we were originally introduced to ours via our manager, but it took us playing a few key shows for him to take us on.
Once we had the agent in place, it was incredible how many great opportunities opened up - support tours and even shows with bands that we grew up listening to.
Usually tours would be booked with a specific goal in mind - initially to build a fan base or to gain profile…and later on to promote a forthcoming release.
The agent would meet with the management, record company and the publicist to decide on a strategy.
Then, he would book a tour around that strategy with the goal of getting maximum impact for both ticket sales and the bands’ agenda.
One of the key reasons to get music agents, especially at this time of saturation, is that the agent will help you to establish credibility as a live act and will get you on to shows that will get you on the radar of others who can further assist you.
More specifically, the agent will be one of the key people that can help turn you from being a band who others perceive as just a “band” to a band that people perceive as professional.
They will help you to get on other people’s tours, to get slots at hard to access festivals, to play at events etc..
Here’s an interesting point though - there are a few bands, big bands mostly, who don’t have an agent. They have got to a point where people come directly to them, and so have no desire to work with an agent.
These would probably be the exception rather then the rule, but for the sake of being thorough - its worth mentioning.
Agents not only have relationships with key people - e.g., festival organizers, bands, managers etc, but they also have bartering power. They are able to use existing successful clients of theirs to get favors for their upcoming clients, e.g., “I will get you “Big Band” (big act..) for your festival main stage, but you will have to put on “Small Band” (starting out band) on the small stage.
They can also offer you DJ shows or other non-traditional activities that can be VERY lucrative, e.g., corporate events..
Growing your live profile is a tangible and bankable entity - and for many acts is one of their main revenue streams. Getting an agent can really help expedite this.









